Ontario Craft Cider Association

PRESS RELEASE: ONTARIO CRAFT CIDER TO HIT ONTARIO GROCERY STORES TODAY

Loblaw to dedicate 50% of cider shelf space to Ontario Craft Cider  

(Toronto, ON – June 24, 2016) The Ontario Craft Cider Association is pleased to announce the sale of Ontario craft cider in grocery stores across the province starting today, Friday, June 24. Now any of the 60 grocery stores currently selling beer can choose to add cider to their shelves as well, giving consumers more choice and options to access great Ontario craft cider.

“This is a huge day for Ontario Craft Cider producers as we join our Craft Beer brothers on the shelves of Loblaw stores across the province offering local craft products to the people of Ontario,” said Thomas Wilson, Chair of the Ontario Craft Cider Association (OCCA).  “With Loblaw’s commitment to Ontario Craft Cider products they are supporting not only the Ontario Craft Cider makers, but the Ontario farmers who grow the apples we use.”

“Starting today, Ontario residents have expanded and more convenient access to quality, local products with the introduction of cider in 19 of our stores,” said Greg Ramier, Senior Vice President, Loblaw. “Loblaw has once again committed to providing equal shelf space for Ontario’s craft producers. We’ve been thrilled to work closely with the Ontario Craft Cider Association and their members to ensure our customers can find some of their favourite ciders at our stores.”

While the grocery stores are mandated to carry a minimum of 20 percent Ontario craft cider made by small producers on their shelves, Loblaw is taking it a step further by committing 50 percent of their cider shelf space to Ontario craft cider.

Members participating in grocery store sales include:

Coffin Ridge
County Cider Company
Ironwood Cider
KW Craft Cider
Pommies Cider Co.
Puddicombe Cider
Shiny Apple Cider
Spirit Tree Estate Cider
Thornbury Village Cidery

About the Ontario Craft Cider Association (OCCA):
The Ontario Craft Cider Association is an association of over 20 cider producers in Ontario. The OCCA’s mission is to ensure that Ontario is recognized as a centre for cider excellence and innovation. Ontario craft cider producers use only 100 percent juice from Ontario apples and bring many benefits to all of rural Ontario, from Windsor to Ottawa, Collingwood to Prince Edward County and everywhere in between. Ontario is the ideal place to grow apples. Find us online at www.ontariocraftcider.com

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To speak with a spokesperson, please contact:

Suzanne vanBommel
Ontario Craft Cider Association
suzanne@thegpsgroup.ca
647-309-0015

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